We Don't Find Products. We Validate Brand Opportunities.

The difference between a failed launch and a thriving brand is the depth of your research. At SHIFTUR, we've moved beyond the old-school methods. Our hybrid "AI + Human Expertise" framework is designed to find your winning product with data, not guesses.

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Why Our Research Process is Different

Most people just look for what's selling now. We look for what will sell tomorrow, and the day after. Our research isn't a quick search; it's a 5-6 month deep-dive into building a sustainable asset.

We Start with the "Why"

Our process begins by understanding customer intent. We don't just look at data; we analyze the human behavior behind it. We meticulously study competitor reviews to find the problems that real customers are complaining about. Your product won't be another "me-too" item; it will be a solution.

We Plan for the Full Year

A successful brand isn't just about one good month. We analyze market trends across all four quarters (Q1-Q4), preparing your strategy for seasonal spikes, holidays, and occasional dips. We plan for the marathon, not just the sprint.

The Journey to Your Perfect Product

We combine the best of artificial intelligence with years of hands-on seller experience.

AI-Powered Discovery

We start inside Amazon's own brain, leveraging powerful customer insights from tools like Opportunity Explorer to identify real-time market gaps that are backed by actual search data.

Deep-Dive Validation with Pro-Level Tools

Once we have a potential idea, we put it through a rigorous "stress test" using advanced analytics from Helium 10. We analyze keyword data, competitor strength, and profitability to ensure it's a niche you can actually win. We perform market segmentation to see which variations are most in-demand before you invest a single dollar.

De-Risked "Water Testing" Launch

This is where we protect your investment. Instead of a risky nationwide launch, we use the Regional New Product Introduction program. This allows us to test your product with a minimal inventory batch in just one or two states first, gathering real sales data before you go all-in.

Building Early Momentum

Reviews are the lifeblood of a new product. For eligible brands, we leverage the Amazon Vine program to help you gather your first crucial, trusted reviews even before your official launch.

Real-Time Performance Coaching

As your product goes live, we use the Product Performance Spotlight tool. This acts as your personal coach, tracking your launch in real-time and alerting us when we need to optimize your PPC, images, or pricing to maximize momentum.

Finding the Product is Just the Beginning

Our service doesn't stop at research. A winning product needs a flawless execution plan.

Sourcing & Supply Chain

Finding a product is useless without a reliable supplier. We manage that entire complex journey for you.

Learn more about our End-to-End Sourcing Services

Creative & Branding

We coordinate your professional branding and photography. Our team prepares your entire listing, including stunning A+ Interactive content.

Learn more about our Product Photography and A+ Content

Advertising

A great product needs to be seen. We build and manage your Sponsored Ads and Sponsored Display campaigns to ensure a successful launch.

Learn more about our PPC Management Services

Risk Management

What happens to damaged or returned goods? We have a plan for that too. We help you enroll in programs like "FBA Grade and Resell" and FBA Liquidations (to clear damaged inventory), protecting your bottom line.

Learn more about FBA Services

Your Product Research Questions, Answered

Common questions about our product research process

How do you choose a product that fits my budget?

Every step of our research is guided by your budget. We analyze not just the sourcing cost, but also the "hidden" costs like PPC and FBA fees to find opportunities that are financially viable for you.

What if I already have a product idea?

That's great! We'll take your idea and put it through our rigorous data validation framework to see if the numbers support it and how we can give it a unique edge.

Do you also handle the product's SEO and keyword research?

Absolutely. Keyword research is at the core of our process. We don't just find a product; we find how customers are searching for it, and we build your entire listing around those keywords for maximum visibility.

Should I start with FBA or a 3PL?

This depends on your product and budget. For many new sellers, we recommend a hybrid approach: starting with a 3PL to control initial costs and then gradually moving successful inventory to the FBA model to scale. We'll build the right strategy for you.