About Shiftur
Shiftur: Let's shift your e-commerce vision into a thriving reality. In today's fast-paced digital marketplace, standing still isn't an option. Success demands constant evolution, strategic adaptation, and the right kind of shift. That's where we come in. Shiftur was born from a passion for helping ambitious entrepreneurs and growing businesses make the crucial transitions needed to not just survive, but thrive online. We specialize in transforming ideas into profitable realities, guiding brands through the complexities of Amazon Private Label, building high-converting Shopify experiences, amplifying reach through targeted Digital Marketing, providing dedicated Amazon Virtual Assistant (VA) support, developing custom Web/App solutions, and ensuring quality through meticulous Software Quality Assurance (SQA).
Our Mission
At Shiftur, our mission is to empower emerging brands to build a truly successful online presence. We navigate the complexities of the digital marketplace alongside our clients, solving challenges creatively and adapting to trends in real-time. Starting with the US market, we lay the groundwork for sustainable growth and future global reach, ensuring our partners are always positioned for success. To be a globally recognized software company, known for delivering cutting-edge technology, creative solutions, and exceptional service.
Our Vision
Our Vision for Shiftur is to pioneer a future where managing a successful online brand is effortless and easy to understand. We are building towards integrating intelligent AI agents and leveraging robust cloud infrastructure (like AWS) to create a unified platform. This future interface will automate complexities and provide our partner brands with powerful, one-click data analysis, freeing them to focus on their core vision. As we grow, we will expand our expertise across all e-commerce categories, building adaptable, expert teams ready to meet the unique needs of every brand we serve.
The Story Behind Shiftur
Life took us in slightly different directions for a while. Adeel got hands-on experience working in the busy textile world, and Daniyal learned the ins and outs of the leather business. Even though we were in different fields, we both saw the same thing happening: e-commerce was booming! Especially for fashion products like the ones we worked with. It was exciting to see so many new brands popping up online. But there was another side to it. We also noticed that a lot of these new brands were really struggling to make it work. It wasn't usually about the product idea – those were often great! The real problem was in the day-to-day running of the business. Trying to give online customers exactly what they wanted while also keeping up with all the complicated rules on platforms like Amazon was proving super tough for many. We saw good people, talented brand owners, getting stuck. They were either trying to juggle everything themselves or finding it almost impossible to hire the right people – folks who really understood online sales, marketing, and the platform rules. These problems, along with maybe a few wrong turns in strategy, often led to big headaches and, unfortunately, watching a lot of hard-earned money go down the drain. Seeing how many people were facing the same issues, we started talking. Adeel knew Zohaib Zia, who's now a Director here at Shiftur and has a lot of business experience. Adeel invited Daniyal, and we all met up. Adeel basically said, "Look, we know these industries, and we see where people are getting stuck. What if we could help them? What if we offered the clear direction and support they need? What if we could just make the whole process of building their brand online easier?" And that conversation, that idea of being the helpful partner we saw was missing, is exactly why Shiftur exists today. We started this company to be that guide, helping brands make the right moves, get past the hurdles, and build a business online that actually lasts and succeeds.
