Amazon Ads Management for PL Brands

What It Is: Your own multi-page, custom-branded storefront on Amazon—completely free. A Brand Store is the central hub for your brand, where you can showcase your entire product catalog and tell your story. But it's more than just a pretty page; it's a powerful sales driver.

Why Invest in a Brand Store? The Data Speaks for Itself.

According to Amazon's own data, a well-designed Brand Store has a direct impact on customer behavior and your bottom line:

53.9% More Frequent Purchases
52.1% Higher Add-to-Cart Rate
42.4% Higher Average Selling Price
71.3% Higher Average Order Value

"Shoppers who visit a Store during their shopping journey purchase 53.9% more frequently, have a 52.1% higher add-to-cart rate, a 42.4% higher average selling price and a 71.3% higher average order value compared to those who do not visit a Store."

How Shiftur Manages It: These incredible results don't come from a basic template. At Shiftur, we don't just build a store; we create a conversion-focused experience. Our team designs a logical layout and writes engaging copy to build the trust needed to achieve these numbers, turning your Store into a profitable brand destination.

Posts

What It Is: A free tool that allows you to engage with customers through shoppable, social media-style content. Think of it as your brand's own social feed, embedded directly within Amazon.

The Power of Posts: Insights That Drive Results

Engaging with customers through Posts directly impacts your sales and brand growth. According to Amazon, customers who interact with Posts show higher engagement:

33.2% Higher Add-to-Cart Rate
19.7% Higher Average Selling Price
72.6% more branded searches (meaning customers actively look for your brand again)

Where Your Brand Story Appears

Your Posts are strategically placed throughout the shopping journey, appearing on: Your Brand Store Feed, Top of Search Results, Product Detail Pages, and Relevant Category Feeds.

How Shiftur Manages It: The Shiftur team develops a tailored content calendar for your brand's Posts. We create high-quality lifestyle imagery and write compelling captions to stop the scroll, drive engagement, and convert this free tool into an engine for organic growth.

Amazon Live

What It Is: An interactive, live-streaming platform to demonstrate products and answer questions in real-time. It's an interactive tool designed to engage customers and drive product discovery.

The Live Advantage: Why It's a Game-Changer

Amazon Live builds trust and drives incredible results:

+17x Higher Purchase Rate: Audiences exposed to Live campaigns show a dramatically higher purchase rate
+55% Higher Branded Search Rate: Viewers are far more likely to search for your brand by name
73% of viewers feel more confident making a purchase during a live shopping event

How Shiftur Manages It: A successful livestream requires strategy. Shiftur handles the expert planning:

Inspire and Educate: We help structure your content to effectively showcase your product's benefits
Guide Your On-Screen Strategy: We advise on how to deliver your message authentically, whether it's you or an influencer
Plan Your Production: We help promote the event and integrate exclusive live-only deals for a seamless production
Make It Your Launchpad: We use Amazon Live to launch your brand and capture a new audience, since 90% of shoppers discover new products during a stream

Advanced Ad Formats: Reach Customers Everywhere

Ready to scale? Amazon offers advanced ad formats that allow you to captivate audiences with rich media and reach them beyond the search results page.

Video & Display Ads

What It Is: Capture attention with engaging video ads that auto-play in search results or powerful display ads that appear across Amazon's websites, apps, and devices.

How Shiftur Manages It: We identify the best placements for your video and display content, ensuring your message reaches the right audience at the right time.

Audio Ads

What It Is: Reach customers during screen-free moments by placing audio ads on Amazon Music's free tier.

How Shiftur Manages It: We help you craft the perfect audio message and target listeners based on their interests and demographics.

Device Ads (Amazon DSP)

What It Is: Through Amazon's Demand-Side Platform (DSP), we can place your ads on Amazon devices like Fire TV and Kindle, as well as thousands of third-party sites.

How Shiftur Manages It: Shiftur leverages Amazon's exclusive first-party data to build highly precise audience segments for unparalleled targeting accuracy.

Frequently Asked Questions

Which Amazon ad type is the best to start with?

For most new Private Label brands, we recommend starting with Sponsored Products to capture high-intent buyers, followed by Sponsored Brands to build brand awareness.

Who provides the budget for the ad campaigns?

You, the client, provide the advertising budget that will be spent on Amazon. Our fee is for the management and strategic expertise we provide to optimize that budget.

Is there a minimum ad spend you work with?

We work with startups and small businesses and can create a strategy for various budget levels. We recommend a budget that is competitive enough for your product category. We can discuss this in our free consultation.

How is Shiftur different from other Amazon agencies?

Our focus is exclusively on US-based Private Label brands. We don't stretch ourselves thin. This specialization allows us to have a deep understanding of the challenges and opportunities specific to PL sellers.

How long does it take to see results from PPC?

You can see initial data like clicks and impressions within days. However, building a truly profitable and optimized campaign takes time. We typically aim to show consistent positive returns within the first 60-90 days as we gather data and refine our strategy.

Do I have to create a Brand Store?

While not mandatory, we highly recommend it. As the data shows, a Brand Store significantly increases customer loyalty and average order value. It's a foundational asset for long-term growth.

Are Amazon Posts really free to use?

Yes, the tool itself is free for Brand Registered sellers. Our service involves creating the content strategy and high-quality graphics for your Posts to ensure they are effective.

Do I need to be on camera myself for Amazon Live?

Not necessarily. While featuring the brand owner can be very authentic, we can also strategize using Amazon-approved influencers to host your livestreams.

What do you need from me to get started?

We'll need access to your Seller Central advertising console, information about your brand story, your primary goals (e.g., brand awareness, profitability), and your budget.

Do you work with clients outside the US?

Our expertise and focus are dedicated to the Amazon US marketplace. We exclusively serve brands selling in the United States to ensure the highest level of service.

What is ACoS and what is a "good" ACoS?

ACoS (Advertising Cost of Sale) is your ad spend divided by your ad revenue. A "good" ACoS is not a fixed number; it depends entirely on your product's profit margin and your goal. We work with you to determine a target ACoS that ensures your campaigns are profitable.

How often will I receive performance reports?

We provide clear, easy-to-understand performance reports on a bi-weekly or monthly basis, depending on your preference. We believe in full transparency.

Can you manage ads for a product I am about to launch?

Absolutely. A strong ad strategy is crucial for a successful product launch. We can build campaigns designed to get you your first sales, reviews, and ranking momentum.

What is Amazon DSP and is it right for my small business?

Amazon DSP is a powerful platform for reaching broad audiences on and off Amazon. It's typically best for established brands that are ready to scale their advertising significantly. We usually recommend mastering Sponsored Ads first.